Articles about Analytics
6 articles covering analytics — guides, tools, comparisons, and strategies.
AI Referral Traffic Benchmarks 2026: ChatGPT, Claude, Gemini
AI referral traffic benchmarks for 2026, with Trakkr market data, Seer AI Overview CTR data, and live Konabayev PostHog source data.
AI Agent Cost Model 2026: Tokens, Tools, Retries, and Human Review
Estimate AI agent costs with a practical model for tokens, tool calls, retries, infrastructure, and human review. Includes formulas and a worksheet.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
Marketing Mix Modeling (MMM) for B2B Companies
Discover how B2B companies can use Marketing Mix Modeling (MMM) to measure ROI, optimize ad spend, and drive predictable revenue growth.
Marketing ROI: Calculate and Improve It (2026)
Marketing ROI guide with formulas, benchmarks by channel, and how to prove marketing's revenue impact. Templates and tools included.
B2B Multi-Touch Attribution: Limits and a Better Model
A practical guide to B2B multi-touch attribution, where models break, what data to trust, and how to combine attribution with experiments and pipeline evidence.