Articles about Analytics
14 articles covering analytics — guides, tools, comparisons, and strategies.
Ahrefs AI Responses: A 29% Modeled Drop on One Site
The Ahrefs last-month overview showed 647 modeled responses for one site, down 268; exact comparison dates and lost prompts were unavailable.
AI Citation Tracking Template: Prompts, Answers and Cited URLs
A blank citation log, field dictionary and repeatable prompt-panel method that keeps observed answer links separate from referral sessions and leads.
A One-Page, Five-Metric AI Search Report for B2B Teams
A compact monthly report that separates Google clicks, assistant referrals, modeled visibility, tracked citations and qualified actions.
AI Visibility Dropped: A Diagnostic Checklist
A decision sequence for comparing AI response counts with citations, GSC pages, GA4 referrals and business outcomes without assuming a cause.
GSC Clicks vs GA4 Organic Sessions: A Reconciliation Worksheet
A practical diagnostic for comparing Google Search Console clicks with GA4 organic sessions using equal windows, landing pages and source definitions.
One Page Drove 62% of Our Google Clicks: A Case Study
On one site, a Perplexity review took 243 of 390 Google Search clicks (62.3%) from August 29 to September 25, 2026; the scenario is not a market benchmark.
Perplexity Referrals vs Citations: What Sites Can Measure
Separate Perplexity mentions, cited URLs, referral sessions and Google clicks to Perplexity-related articles with a dated first-party example.
AI Referral Traffic in GA4 and PostHog: A Two-System QA Guide
A two-system QA workflow for GA4 and PostHog AI referral counts, with narrow host rules, landing-page checks and citation-versus-visit limits.
AI Referral Traffic Benchmarks 2026: ChatGPT, Claude, Gemini
Dated AI referral observations from June 2026, a small owned-site example, and Seer Q3 2025 CTR comparisons, with measurement limits and data.
AI Agent Cost Model 2026: Tokens, Tools, Retries, and Human Review
Estimate AI agent costs with a practical model for tokens, tool calls, retries, infrastructure, and human review. Includes formulas and a worksheet.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
Marketing Mix Modeling (MMM) for B2B Companies
Evaluate B2B Marketing Mix Modeling with clear data requirements, cost questions, validation checks and limits on causal and revenue claims.
Marketing ROI: Formula, Worked Example and Worksheet
Calculate marketing ROI from gross profit and full costs. Compare it with ROAS, test attribution assumptions, and use a downloadable worked example.
B2B Multi-Touch Attribution: Limits and a Better Model
A practical guide to B2B multi-touch attribution, where models break, what data to trust, and how to combine attribution with experiments and pipeline evidence.