Free revenue-operations diagnostic
Speed-to-Lead SLA Calculator
Turn your own CRM timestamps into a clear operating diagnosis. See how many inbound leads miss SLA, where routing consumes response time, and whether follow-up coverage is controlled.
Use your CRM data
Audit the current workflow
Example values are loaded to show the model. Replace them with one consistent reporting period. Do not mix automated receipts with first human attempts.
Transparent model
What the score means
The score is a diagnostic model, not an external benchmark. It combines three controls that your CRM can measure consistently. Automated acknowledgement is shown as a separate delivery control and cannot increase the score.
These bands are model-defined prioritization labels. They are not claims about conversion, qualification, close rate, or revenue. Use the same event definitions and business-hour policy every reporting period before comparing scores.
Source discipline
Why there is no revenue-uplift estimate
Public speed-to-lead studies use different start events, response types, populations, and outcomes. The maintained dataset separates automated receipt, human attempt, contact, qualification, conversion, and close instead of treating them as one funnel event.
- RevenueHero's 2024 field audit observed 365 responses across 1,000 B2B SaaS demo requests, and automated responses were included. LRT-003
- Among observed responders, 60.27% sent an automated response. That does not prove human contact. LRT-018
- Older 2021 vendor telemetry and historical 2011 research remain dated evidence, not current universal multipliers.
Questions
Speed-to-lead calculator FAQ
What should count as the start timestamp?
Use the first successful inbound event your systems can reproduce, normally the accepted form submission or created lead record. Document whether retries, spam, duplicates, and after-hours submissions are eligible.
What should count as a human response?
Use a seller action that represents real review or contact, such as a personalized email, call attempt, or meeting offer. Do not use a generic receipt generated by the form or marketing automation.
Should I measure average or median response time?
Use the median for the calculator because a few extremely late responses can distort the average. Keep the 75th and 90th percentiles in operational reporting so the long tail remains visible.
Does a 100 score guarantee more revenue?
No. It only means the workflow matches its own SLA, timing, and follow-up controls under this transparent model. Lead quality, offer, availability, qualification, and sales execution still determine commercial outcomes.
How often should I run the audit?
Review it weekly during an operational fix and monthly after the workflow stabilizes. Segment by channel, form, region, product, business hours, and lead type before changing the SLA.
Need the root cause, not another dashboard?
Find where marketing loses revenue
The AI Marketing Revenue Leak Audit maps form delivery, routing, CRM visibility, attribution, follow-up, and tool overlap into a prioritized 30-day fix plan.