The Dev-Marketer Log.
A collection of thoughts on bridging the gap between performance marketing and software engineering in the age of AI.
Go-to-Market Strategy: Framework and Playbook
Build a go-to-market strategy: audience, positioning, channels, pricing, and launch execution. Includes GTM templates and examples.
Growth Marketing: Strategy, Channels, Metrics
Growth marketing guide: strategy, channels, experiments, metrics, and team structure. How it differs from traditional marketing.
Klaviyo Pricing 2026: Plans, Costs, and Value
Klaviyo pricing breakdown: free tier, email plans, SMS costs, and how it compares to Mailchimp and ActiveCampaign by list size.
Market Segmentation: Types, Methods, Examples
Market segmentation guide: demographic, psychographic, behavioral, and geographic methods with real examples for marketing and sales.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
Marketing Mix Modeling (MMM) for B2B Companies
Discover how B2B companies can use Marketing Mix Modeling (MMM) to measure ROI, optimize ad spend, and drive predictable revenue growth.
Marketing Plan: Template and Step-by-Step Guide
Create a marketing plan that gets executed: goals, budget, channels, timeline, and KPIs. Free template and real examples included.
Marketing ROI: Calculate and Improve It (2026)
Marketing ROI guide with formulas, benchmarks by channel, and how to prove marketing's revenue impact. Templates and tools included.
Why Multi-Touch Attribution Fails in B2B (And Alternatives)
Multi-touch attribution promises full-funnel visibility but breaks down in B2B. Learn why MTA fails with long sales cycles and buying committees.
PPC vs. SEO: Where Should B2B Startups Invest First?
Explore the differences between PPC and SEO for B2B startups. Learn where to invest your marketing budget for maximum ROI and sustainable growth.
Product Marketing in 2026: Role, Strategy, Frameworks, and KPIs
Product marketing guide: role vs growth marketing, GTM launch framework, positioning templates, pricing strategy, and 12 KPIs that PMMs actually track.
Best Sales Automation Software 2026: HubSpot, Outreach, Salesloft
Compare HubSpot, Outreach, Salesloft, Pipedrive, Apollo and Freshsales for sales automation. See pricing, cadences, CRM fit and enterprise use cases.
Sales Funnel: Stages, Examples, and Templates
Complete guide to the sales funnel: every stage explained, real examples, templates, tools, and how to build a funnel that moves prospects to customers.
