The Dev-Marketer Log.
A collection of thoughts on bridging the gap between performance marketing and software engineering in the age of AI.
Marketing Plan: Template and Step-by-Step Guide
Create a marketing plan that gets executed: goals, budget, channels, timeline, and KPIs. Free template and real examples included.
Marketing ROI: Calculate and Improve It (2026)
Marketing ROI guide with formulas, benchmarks by channel, and how to prove marketing's revenue impact. Templates and tools included.
Why Multi-Touch Attribution Fails in B2B (And Alternatives)
Multi-touch attribution promises full-funnel visibility but breaks down in B2B. Learn why MTA fails with long sales cycles and buying committees.
PPC vs. SEO: Where Should B2B Startups Invest First?
Explore the differences between PPC and SEO for B2B startups. Learn where to invest your marketing budget for maximum ROI and sustainable growth.
Product Marketing in 2026: Role, Strategy, Frameworks, and KPIs
Product marketing guide: role vs growth marketing, GTM launch framework, positioning templates, pricing strategy, and 12 KPIs that PMMs actually track.
10 Best Sales Automation Software (2026): $0-$1,200/Mo Compared
HubSpot ($90/seat), Apollo ($49), Salesforce, Outreach, Salesloft side-by-side. Pricing tiers, what each automates, which fits solo reps vs enterprise teams.
Sales Funnel: Stages, Examples, and Templates
Complete guide to the sales funnel: every stage explained, real examples, templates, tools, and how to build a funnel that moves prospects to customers.
SEO Copywriting: Content That Ranks and Sells
SEO copywriting guide: keyword placement, search intent matching, title tags, meta descriptions, and content structure for Google.
SEO for Startups: Organic Traffic on a Budget
SEO guide for startups: what to prioritize, how to compete with big sites, content strategy on a budget, and when SEO beats paid.
SWOT Analysis for Marketing: Strategy Guide
SWOT analysis for marketing: template, examples, and how to turn strengths, weaknesses, opportunities, and threats into strategy.
A Technical SEO Checklist for B2B SaaS Websites
Ensure your B2B SaaS website is built on a solid foundation. Follow this comprehensive technical SEO checklist for better indexation and higher rankings.
Best Webinar Software in 2026 Compared
Best webinar software compared: Zoom, Demio, Livestorm, GoTo Webinar, and more. Features, pricing, and who each platform fits.
7 Best ActiveCampaign Alternatives in 2026
The best ActiveCampaign alternatives in 2026, compared by features, pricing, automation depth, and who each tool actually suits.
