The Dev-Marketer Log.
A collection of thoughts on bridging the gap between performance marketing and software engineering in the age of AI.
Latest B2B Marketing Benchmarks 2026: CAC, ROI, Conversion Stats
Latest B2B marketing benchmarks for 2026: conversion rates, CAC, SEO ROI, email, PPC, content and SaaS metrics with source notes and downloadable CSV.
Apify Pricing and Platform Review 2026: Free Tier, Limits, Use Cases
Apify pricing plans 2026 explained: free tier, Starter, Scale, compute units, actor limits, web scraping use cases, SERP monitoring and lead generation.
Affiliate Marketing for Beginners: Software and B2B Playbook
Beginner guide to software and B2B affiliate marketing: niche choice, programs, content, tracking, disclosure, and realistic revenue timelines.
![B2B Content Marketing: What Actually Works in 2026 [With Data]](/_astro/b2b-content-marketing.V8NHe0gf_Z1Utr0t.webp)
B2B Content Marketing: What Actually Works in 2026 [With Data]
B2B content marketing with data: what works in 2026, content by funnel stage (TOFU/MOFU/BOFU), distribution channels, and how to measure pipeline ROI.
Best AI Apps 2026: ChatGPT, Claude, Gemini, Midjourney
Compare the best AI apps and software for 2026: ChatGPT, Claude, Gemini, Perplexity, Midjourney, Cursor and more, with pricing and use cases.
Best AI for Writing in 2026: Tools Tested for Every Content Type
Honest comparison of best AI writing tools: ChatGPT, Claude, Jasper, Copy.ai, Writesonic. Which writes best for each content type with pricing.
Brand Strategy: Build One That Drives Revenue
Practical guide to brand strategy: positioning, messaging, identity, voice, and measurement. How to build a brand that supports growth, with real examples.
Brevo vs Mailchimp (2026): Honest Comparison
Side-by-side comparison of Brevo and Mailchimp: pricing, features, automation, deliverability, and who each platform is best for. Based on hands-on testing.
Competitive Analysis: Frameworks and Templates
Competitive analysis guide with SWOT, Porter's Five Forces, and practical frameworks. Research competitors, find gaps, and build strategy.
ConvertKit vs Mailchimp (2026) Compared
Detailed comparison of ConvertKit (now Kit) and Mailchimp: pricing, automation, creator features, and who wins for bloggers, creators, and small businesses.
Customer Journey Mapping: Improve Conversions
Customer journey mapping guide: stages, touchpoints, templates, tools, and real examples. Build maps that drive decisions.
Customer Lifetime Value (CLV): Formula Guide
How to calculate customer lifetime value: simple and advanced formulas, CLV by industry, and 10 strategies to increase it. Includes CLV:CAC ratio benchmarks.
Customer Retention: Strategies and Metrics
Customer retention guide: proven strategies, key metrics (churn rate, CLV, NPS), tools, and why retention beats acquisition.
