SEO Tool Pricing Database 2026: Ahrefs, Semrush and Moz

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SEO Tool Pricing Database 2026: Ahrefs, Semrush and Moz

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** As of May 10, 2026, the cheapest paid entry point in this comparison is Moz Starter at $49/month. Mid-market plans include SE Ranking Core at $103.20/month with annual billing and Semrush Pro at $117.33/month with annual billing. Published upper-tier examples include Semrush Business at $416.66/month billed annually and Ahrefs Enterprise at $1,499/month with an annual commitment. Screaming Frog is the outlier: it is a annual desktop licence priced in euros, not a monthly SaaS subscription. All prices are subject to change; verify directly with each vendor before purchasing.


Cite This Report

Canonical URL: https://konabayev.com/blog/seo-tool-pricing-2026/

This database is maintained as a citable reference for SEO agencies, procurement teams, and content writers. Data was collected from official vendor pricing pages on May 10, 2026 using Firecrawl. Prices are listed in USD unless otherwise noted.

Machine-readable datasets:

Dataset identifier: SEO-PRICING-2026-v1 Last verified: May 10, 2026 Next scheduled review: August 2026

Suggested citation:

Konabayev, T. (2026). SEO Tool Pricing Database 2026: Ahrefs, Semrush and Moz. konabayev.com. https://konabayev.com/blog/seo-tool-pricing-2026/


Top Citable Pricing Claims

The strongest citation points are current plan prices, annual billing discounts, seat add-ons, and official plan-limit rows.

These claims are sourced directly from official vendor pages and are suitable for citation in agency procurement documents, comparison articles, and budget planning guides.

ClaimSource DomainLast Verified
Ahrefs Lite: $129/moahrefs.comMay 10, 2026
Ahrefs Standard: $249/moahrefs.comMay 10, 2026
Ahrefs Advanced: $449/moahrefs.comMay 10, 2026
Ahrefs Enterprise: $1,499/mo (annual required)ahrefs.comMay 10, 2026
Ahrefs annual billing saves up to 17%ahrefs.comMay 10, 2026
Semrush Pro: $117.33/mo billed annually ($139/mo monthly)semrush.comMay 10, 2026
Semrush Guru: $208.33/mo billed annually ($249/mo monthly)semrush.comMay 10, 2026
Semrush Business: $416.66/mo billed annually ($499/mo monthly)semrush.comMay 10, 2026
Moz Starter: $49/momoz.comMay 10, 2026
Moz Standard: $99/mo monthly, $79/mo yearlymoz.comMay 10, 2026
Moz Medium: $179/mo monthly, $143/mo yearlymoz.comMay 10, 2026
Moz Large: $299/mo monthly, $239/mo yearlymoz.comMay 10, 2026
Moz yearly billing saves 20%moz.comMay 10, 2026
Screaming Frog SEO Spider: €245/licence/year (1-4 licences)screamingfrog.co.ukMay 10, 2026
SE Ranking Core: $103.20/mo annual ($129/mo monthly)seranking.comMay 10, 2026
SE Ranking Growth: $223.20/mo annual ($279/mo monthly)seranking.comMay 10, 2026
SE Ranking annual billing saves 20%seranking.comMay 10, 2026
Serpstat Individual: $50/moserpstat.comMay 10, 2026
Serpstat Agency: $410/moserpstat.comMay 10, 2026
Serpstat annual billing saves up to 27%serpstat.comMay 10, 2026
Surfer Discovery: $49/mo billed yearlysurferseo.comMay 10, 2026
Surfer Standard: $99/mo billed yearlysurferseo.comMay 10, 2026
Surfer Pro: $182/mo billed yearlysurferseo.comMay 10, 2026
Mangools Basic: €452.40/yearmangools.comMay 10, 2026
Mangools annual billing saves about 35%mangools.comMay 10, 2026

SEO Tool Pricing Comparison Table

This table compares published entry, mid-market, and top public plan prices from official vendor pages, verified on May 10, 2026.

Prices current as of May 10, 2026. Subject to change. Verify with each vendor before purchase.

ToolEntry PlanEntry PriceMid-Market PlanMid PriceTop Published PlanTop PriceAnnual DiscountSource DomainLast Verified
AhrefsLite$129/moStandard$249/moEnterprise$1,499/moUp to 17%ahrefs.comMay 10, 2026
SemrushPro$117.33/mo (annual)Guru$208.33/mo (annual)Business$416.66/mo (annual)Shown as monthly vs annualsemrush.comMay 10, 2026
Moz ProStarter$49/moStandard$79/mo (annual)Large$239/mo (annual)20%moz.comMay 10, 2026
SE RankingCore$103.20/mo (annual)Growth$223.20/mo (annual)EnterpriseCustom20%seranking.comMay 10, 2026
SerpstatIndividual$50/moTeam x2$169/moAgency$410/moUp to 27%serpstat.comMay 10, 2026
SurferDiscovery$49/mo (annual)Standard$99/mo (annual)Enterprise$999/moAnnual billing requiredsurferseo.comMay 10, 2026
Screaming FrogPaid (1-4 licences)€245/licence/yrn/an/a20+ licences€209/licence/yrVolume tiersscreamingfrog.co.ukMay 10, 2026
MangoolsBasic€452.40/yrPremium€632.40/yrAgency€1,172.40/yrAbout 35%mangools.comMay 10, 2026

For a broader view of which tools suit different experience levels, see the best SEO tools guide and the SEO tools for beginners overview.


Ahrefs Pricing

Ahrefs pricing is built around Lite, Standard, Advanced, and Enterprise plans, with extra user costs varying by tier.

Data from ahrefs.com, scraped with Firecrawl on May 10, 2026. Prices subject to change.

Ahrefs offers four plans: Lite, Standard, Advanced, and Enterprise. Annual billing saves up to 17%. Enterprise requires an annual commitment and is not available on a month-to-month basis.

Ahrefs Plan Limits

PlanPrice (monthly billing)ProjectsTracked KeywordsTracked PromptsCrawl CreditsCredits Per UserUsers IncludedSource DomainLast Verified
Lite$129/mo57505100,0001,0001ahrefs.comMay 10, 2026
Standard$249/mo202,00010500,000Unlimited1ahrefs.comMay 10, 2026
Advanced$449/mo505,000201,500,000Unlimited1ahrefs.comMay 10, 2026
Enterprise$1,499/moContact AhrefsContact AhrefsContact AhrefsContact AhrefsUnlimited1ahrefs.comMay 10, 2026

Standard includes 2 years of historical data. Advanced includes 5 years. Enterprise requires an annual commitment; contact Ahrefs for limit details.

Ahrefs Additional User Costs

PlanExtra User CostSource DomainLast Verified
Lite$40/mo per userahrefs.comMay 10, 2026
Standard$60/mo per userahrefs.comMay 10, 2026
Advanced$80/mo per userahrefs.comMay 10, 2026
Enterprise$100/mo per userahrefs.comMay 10, 2026

For a direct feature comparison with Semrush, see Semrush vs Ahrefs.


Semrush Pricing

Semrush SEO Classic pricing separates Pro, Guru, and Business plans, with lower annual billing rates shown beside monthly rates.

Data from semrush.com, scraped with Firecrawl on May 10, 2026. Prices subject to change.

Semrush SEO Classic offers three plans: Pro, Guru, and Business. Each plan has a monthly billing rate and a lower annual billing rate displayed side by side on the pricing page.

Semrush Plan Prices

PlanMonthly BillingAnnual BillingSource DomainLast Verified
Pro$139/mo$117.33/mosemrush.comMay 10, 2026
Guru$249/mo$208.33/mosemrush.comMay 10, 2026
Business$499/mo$416.66/mosemrush.comMay 10, 2026

Semrush Plan Limits and Features

PlanWebsitesPosition Tracking Keywords (daily)Notable InclusionsSource DomainLast Verified
ProUp to 5500Keyword research, competitor analysis, Position Tracking, Backlinks, Site Audit, MCP accesssemrush.comMay 10, 2026
GuruUp to 151,500Historical data, multi-location and device data, content optimization toolssemrush.comMay 10, 2026
BusinessUp to 405,000Share of Voice, extended limits, API access, migration from third-party toolssemrush.comMay 10, 2026

Semrush Add-ons

Add-onStarting PriceSource DomainLast Verified
Additional Users$45/mosemrush.comMay 10, 2026
Lead Generation$90/mosemrush.comMay 10, 2026

For agency-specific use cases including multi-seat management and reporting, see SEO software for agencies.


Moz Pro Pricing

Moz Pro has one of the lowest published cloud SEO entry points in this source pack and a clear yearly billing discount.

Data from moz.com, scraped with Firecrawl on May 10, 2026. Prices subject to change.

Moz Pro offers four tiers. Yearly billing saves 20% across plans.

Moz Pro Plan Prices

PlanMonthly BillingYearly BillingSource DomainLast Verified
Starter$49/moVerify at moz.commoz.comMay 10, 2026
Standard$99/mo$79/momoz.comMay 10, 2026
Medium$179/mo$143/momoz.comMay 10, 2026
Large$299/mo$239/momoz.comMay 10, 2026

Moz describes Starter as an entry-level solution for individuals managing a single website. Annual billing availability for Starter is not confirmed in the source data; verify directly at moz.com.

Moz Pro Plan Limits

PlanUsersTracked SitesTracked Keywords/moPages Crawled/moAI Visibility DashboardsTracked PromptsAI Content Briefs/moSource DomainLast Verified
Standard13300400,000NoneNone2moz.comMay 10, 2026
Medium2101,5002,000,000210010moz.comMay 10, 2026
Large3253,0005,000,000420050moz.comMay 10, 2026

Standard includes AI Overviews by Keyword. Medium and Large include AI Visibility Dashboards and tracked prompts; Standard does not.


Budget and Specialist Tools

The lower-cost and specialist set is not directly comparable by monthly price because billing models, currencies, and tool types differ.

Screaming Frog SEO Spider

Data from screamingfrog.co.uk, scraped with Firecrawl on May 10, 2026. Prices subject to change.

Screaming Frog SEO Spider is a desktop crawling tool, not a cloud platform. It is licensed per seat, priced in euros, and renewed annually. A permanently free version with a 500 URL crawl limit is available. For teams that need large-scale technical audits without a recurring monthly subscription, the annual licence model may result in lower total cost over a year compared to cloud alternatives.

Licence QuantityPrice Per Licence Per YearCrawl LimitSource DomainLast Verified
Free versionFree500 URLsscreamingfrog.co.ukMay 10, 2026
1-4 licences€245/licence/yearUnlimited*screamingfrog.co.ukMay 10, 2026
5-9 licences€235/licence/yearUnlimited*screamingfrog.co.ukMay 10, 2026
10-19 licences€219/licence/yearUnlimited*screamingfrog.co.ukMay 10, 2026
20+ licences€209/licence/yearUnlimited*screamingfrog.co.ukMay 10, 2026

*The paid version crawl limit is unlimited, with the maximum dependent on allocated memory and storage. Licences last one year before renewal is required. Prices are in euros; verify the USD equivalent at purchase.

For alternative crawling and auditing tools with free tiers, see free SEO tools like Ahrefs.


Serpstat

Data from serpstat.com, scraped with Firecrawl on May 10, 2026. Prices subject to change.

Serpstat offers four named plans. Annual billing saves up to 27%.

PlanMonthly PriceProjectsSearches/DayKeyword Position ChecksPages AuditedExport RowsSource DomainLast Verified
Individual$50/mo510010,00030,00050,000serpstat.comMay 10, 2026
Team$100/moUnlimited500Verify at vendor150,000250,000serpstat.comMay 10, 2026
Team x2$169/moUnlimited1,000100,000300,000500,000serpstat.comMay 10, 2026
Agency$410/moUnlimited5,000500,0001,500,000/mo2,500,000/moserpstat.comMay 10, 2026

Team and Team x2 plans include API, ChatGPT and Claude MCP integration, AI Overview Brand Opportunities Report, share access, AI tools, batch analysis, scheduled reports, and invoice billing.


SE Ranking

Data from seranking.com, scraped with Firecrawl on May 10, 2026. Prices subject to change.

SE Ranking offers Core, Growth, and Enterprise tiers. Annual billing saves 20%.

PlanMonthly PriceAnnual PriceProjectsManager SeatsKeywordsPrompts Tracked DailyGEO Research DomainsAudit Pages/moAPI CreditsSource DomainLast Verified
Core$129/mo$103.20/mo1012,0001005250,00025,000seranking.comMay 10, 2026
Growth$279/mo$223.20/mo3035,000250152,000,000100,000seranking.comMay 10, 2026
EnterpriseCustomCustomFlexibleFlexibleFlexibleFlexibleFlexibleFlexibleFlexibleseranking.comMay 10, 2026

SE Ranking lists extra manager seats from $16. Extra keywords are listed from $22.40 on Core and from $32 on Growth.


Mangools

Data from mangools.com, scraped with Firecrawl on May 10, 2026. Annual totals used per data quality note; do not infer monthly prices from this table.

Mangools annual billing saves about 35%. Prices below are annual totals billed in euros. A decimal-point extraction issue affected monthly display prices during scraping; this article uses annual totals and annual savings figures only, as sourced from the official page.

PlanAnnual TotalAnnual SavingKeyword Research Requests/24hRank Tracking KeywordsBacklinks/moSite Analysis Requests/24hSource DomainLast Verified
Basic€452.40/yr€279.60100200100,00020mangools.comMay 10, 2026
Premium€632.40/yr€339.60500700500,00070mangools.comMay 10, 2026
Agency€1,172.40/yr€519.601,2001,5001,200,000150mangools.comMay 10, 2026

Mangools offers a 48-hour money back guarantee. Prices are in euros; verify the USD equivalent at purchase.


AI Search and GEO Pricing Notes

AI search and GEO features are now bundled into several SEO plans as tracked prompts, AI visibility dashboards, and AI overview monitoring.

AI search optimization (GEO) is now a distinct feature category inside several SEO platforms, appearing as tracked prompts, AI Visibility Dashboards, and AI Overview monitoring. If prompt tracking is part of your workflow, the table below summarizes what each platform includes at which plan level, based on source-locked data as of May 10, 2026.

For tools built specifically around AI search visibility, see AI SEO tools.

Surfer

Data from surferseo.com, scraped with Firecrawl on May 10, 2026. Prices subject to change.

Surfer is primarily an AI-assisted content optimization platform. All plan prices below are annual billing rates.

PlanAnnual Billing PriceDocumentsPrompt TrackingBrand WorkspacesTeam SeatsSource DomainLast Verified
Discovery$49/mo120 (create or optimize)10 pages trackedn/an/asurferseo.comMay 10, 2026
Standard$99/mo360 (create or optimize)25 prompts (weekly refresh)n/an/asurferseo.comMay 10, 2026
Pro$182/moVerify at vendor50 prompts (daily refresh)5n/asurferseo.comMay 10, 2026
Peace of Mind$299/moVerify at vendor100 prompts (daily refresh)n/a10surferseo.comMay 10, 2026
Enterprise$999/moTailoredTailoredTailoredTailoredsurferseo.comMay 10, 2026

For a deeper look at what Surfer includes and where it fits in a content workflow, see the Surfer SEO review.

SE Ranking GEO Features

SE Ranking includes GEO research as a named plan metric. Core allows 5 domains in GEO research and tracks 100 prompts daily. Growth allows 15 domains and tracks 250 prompts daily. Enterprise terms are custom. (seranking.com, May 10, 2026.)

Moz AI Visibility Features

Moz Medium includes 2 AI Visibility Dashboards and 100 tracked prompts per month. Moz Large includes 4 AI Visibility Dashboards and 200 tracked prompts per month. Moz Standard includes AI Overviews by Keyword but no AI Visibility Dashboards and no tracked prompts, per the source data. (moz.com, May 10, 2026.)

Ahrefs Tracked Prompts

Ahrefs includes prompt tracking across all paid plans: 5 prompts on Lite, 10 on Standard, and 20 on Advanced. Enterprise prompt limits are not confirmed in the source data; contact Ahrefs directly. (ahrefs.com, May 10, 2026.)


Add-ons, Users and Hidden Cost Notes

The listed plan price is rarely the full budget for teams that need multiple users, extra keywords, lead generation, or higher usage limits.

Plan pricing is typically for a single user. Adding seats, increasing limits, or activating add-on modules changes the total cost significantly. Based on source-locked data:

ToolExtra User or Seat CostAdditional NotesSource DomainLast Verified
Ahrefs Lite$40/mo per userAll plans include 1 userahrefs.comMay 10, 2026
Ahrefs Standard$60/mo per userAll plans include 1 userahrefs.comMay 10, 2026
Ahrefs Advanced$80/mo per userAll plans include 1 userahrefs.comMay 10, 2026
Ahrefs Enterprise$100/mo per userAnnual commitment requiredahrefs.comMay 10, 2026
SemrushFrom $45/mo per userLead Generation add-on from $90/mosemrush.comMay 10, 2026
SE RankingFrom $16 per extra manager seatExtra keywords from $22.40 (Core) or $32 (Growth)seranking.comMay 10, 2026
Screaming FrogPer-licence model (no shared seats)Each user requires a separate annual licencescreamingfrog.co.ukMay 10, 2026
MangoolsVerify at vendorAnnual plan model; seat limits not confirmed in source datamangools.comMay 10, 2026

Points to verify before purchasing:

  • Annual commitments. Ahrefs Enterprise requires one. Most other tools offer annual billing as an option, not a requirement. Confirm before signing.
  • Keyword tracking vs crawl credits. These are separate limits on most platforms. A plan that allows 5,000 tracked keywords may have a substantially different crawl credit cap.
  • Currency. Screaming Frog and Mangools are priced in euros. The USD equivalent changes with the exchange rate at the time of purchase.
  • Taxes. All prices listed exclude taxes unless vendors specifically state otherwise. Verify VAT or sales tax treatment with each vendor for your jurisdiction.
  • Trial and refund policies. Mangools offers a 48-hour money back guarantee. Other vendors’ trial and refund terms were not captured in this dataset; verify directly.

For procurement-focused questions including white-label reporting and agency seat management, see white-label SEO software. For a framework on attributing software spend to revenue outcomes, see marketing ROI.


Methodology and Source Notes

Every pricing claim in this article comes from an official vendor pricing page captured on May 10, 2026.

All pricing data in this article was collected from official vendor pricing pages on May 10, 2026 using Firecrawl web scraping. Each source is documented with its URL, collection date, and data quality assessment.

ToolSource URLCollection MethodCollection DateData Quality
Ahrefshttps://ahrefs.com/pricingFirecrawl scrapeMay 10, 2026Strong
Semrushhttps://www.semrush.com/prices/Firecrawl scrapeMay 10, 2026Strong
Moz Prohttps://moz.com/products/pro/pricingFirecrawl scrapeMay 10, 2026Strong
Screaming Froghttps://www.screamingfrog.co.uk/seo-spider/pricing/Firecrawl scrapeMay 10, 2026Strong
SE Rankinghttps://seranking.com/pricing.htmlFirecrawl scrapeMay 10, 2026Strong
Surferhttps://surferseo.com/pricing/Firecrawl scrapeMay 10, 2026Strong
Serpstathttps://serpstat.com/page/api-pricing/Firecrawl scrapeMay 10, 2026Strong
Mangoolshttps://mangools.com/plans-and-pricingFirecrawl scrapeMay 10, 2026Strong (annual totals only; monthly display had extraction issues)

Data quality notes:

  • Mangools monthly display prices were affected by a decimal-point extraction issue during scraping. This article uses annual totals and annual savings figures only, sourced from the official page. Do not infer monthly prices from these annual figures.
  • All numeric claims in this article trace directly to source-locked data. No differences between plans have been calculated unless the comparison was explicitly present on the vendor page.
  • Prices are listed as current as of May 10, 2026 and are subject to change. Promotions, regional pricing, volume discounts not listed on the public pricing page, taxes, and currency conversion are not included.

What this article does not cover:

  • Ubersuggest
  • Rank Math, Yoast, or other WordPress SEO plugins
  • Google Search Console, Bing Webmaster Tools, or other free platform-native tools
  • Social listening tools or content marketing platforms that include incidental SEO features

For a broader selection guide, see best SEO tools and SEO automation tools.


FAQ

Use the FAQ for quick procurement checks before comparing plan details directly on each vendor page.

What is the cheapest paid SEO tool in this comparison?

As of May 10, 2026, Moz Starter is listed at $49/month, making it the lowest monthly entry price among the cloud platforms in this database. Serpstat Individual is listed at $50/month. Screaming Frog SEO Spider starts at €245 per licence per year for 1 to 4 licences, which is a different billing model (annual, per seat, in euros) and may be cheaper or more expensive depending on your team size and local currency. Verify current prices at each vendor’s official pricing page.

Which SEO tools offer the biggest annual billing discount?

Based on source-locked data as of May 10, 2026: Mangools says annual billing saves about 35%. Serpstat says annual billing saves up to 27%. Moz says yearly billing saves 20%. SE Ranking says annual billing saves 20%. Ahrefs says annual billing saves up to 17%. Semrush displays monthly and annual rates side by side on its pricing page.

Does Ahrefs charge per user?

Yes. Each Ahrefs plan includes one user. Additional users are charged at $40/month on Lite, $60/month on Standard, $80/month on Advanced, and $100/month on Enterprise. (ahrefs.com, May 10, 2026.)

Does Semrush charge for additional users?

Semrush lists Additional Users starting at $45/month as an add-on. Lead Generation is listed as a separate add-on starting at $90/month. (semrush.com, May 10, 2026.)

Does Screaming Frog have a free version?

Yes. Screaming Frog SEO Spider has a free version limited to 500 URLs per crawl. The paid version is licensed annually in euros with an unlimited crawl limit, where the maximum is dependent on allocated memory and storage. Licences last one year before renewal is required. (screamingfrog.co.uk, May 10, 2026.)

Which tools include AI prompt tracking?

Based on this dataset as of May 10, 2026: Ahrefs includes 5 tracked prompts on Lite, 10 on Standard, and 20 on Advanced. SE Ranking Core tracks 100 prompts daily; Growth tracks 250 daily. Moz Medium tracks 100 prompts per month; Large tracks 200 per month. Surfer Standard tracks 25 AI prompts with a weekly refresh; Pro tracks 50 and Peace of Mind tracks 100, both with a daily refresh. Features and prices are subject to change.

Does Serpstat include API access on all plans?

API is listed as a feature for Team and Team x2 plans. API access on the Individual plan is not confirmed in the source data; verify directly with Serpstat at serpstat.com.

Is Mangools pricing in USD or euros?

Mangools plans are listed in euros on the official pricing page. Annual totals as captured on May 10, 2026: Basic €452.40/year, Premium €632.40/year, Agency €1,172.40/year. Convert to USD at the current exchange rate before budgeting.

Where can I compare Ahrefs and Semrush in more detail?

See the Semrush vs Ahrefs comparison for a feature-by-feature breakdown beyond pricing.

What does Ahrefs Enterprise require that other plans do not?

Ahrefs Enterprise requires an annual commitment. Month-to-month billing is not available on Enterprise. (ahrefs.com, May 10, 2026.)

Last verified: May 10, 2026. Prices are subject to change. Always check the vendor’s official pricing page before making a purchase decision.

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