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SEO Tool Pricing Database 2026: Ahrefs, Semrush and Moz

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SEO Tool Pricing Database 2026: Ahrefs, Semrush and Moz

Direct Answer

As of August 20, 2026, Moz Starter at $49/month and Surfer Discovery at $49/month billed yearly are tied for the lowest displayed monthly cloud entry point in this comparison. Semrush SEO is $117.33/month billed annually, SE Ranking Core is $103.20/month billed annually, and Ahrefs Lite is $129/month. Screaming Frog is the billing-model outlier: its paid desktop licence starts at $279 per user per year in the USD view. These are public list prices, not quotes; verify regional pricing, taxes, and negotiated terms before purchasing.


Cite This Report

Canonical URL: https://konabayev.com/blog/seo-tool-pricing-2026/

This database is maintained as a citable reference for SEO agencies, procurement teams, and content writers. Data was rechecked against eight official vendor pricing pages on August 20, 2026 using Firecrawl. Prices are listed in USD unless otherwise noted.

Machine-readable datasets:

Dataset identifier: SEO-PRICING-2026-v1 Last verified: August 20, 2026 Next scheduled review: November 2026

Suggested citation:

Konabayev, T. (2026). SEO Tool Pricing Database 2026: Ahrefs, Semrush and Moz. konabayev.com. https://konabayev.com/blog/seo-tool-pricing-2026/


Top Citable Pricing Claims

The strongest citation points are current plan prices, annual billing discounts, seat add-ons, and official plan-limit rows.

These claims are sourced directly from official vendor pages and are suitable for citation in agency procurement documents, comparison articles, and budget planning guides.

ClaimSource DomainLast Verified
Ahrefs Lite: $129/moahrefs.comAugust 20, 2026
Ahrefs Standard: $249/moahrefs.comAugust 20, 2026
Ahrefs Advanced: $449/moahrefs.comAugust 20, 2026
Ahrefs Enterprise: $1,499/mo (annual required)ahrefs.comAugust 20, 2026
Ahrefs annual billing saves up to 17%ahrefs.comAugust 20, 2026
Semrush SEO: $117.33/mo billed annually ($139/mo monthly)semrush.comAugust 20, 2026
Semrush Starter: $165.17/mo billed annually ($199/mo monthly)semrush.comAugust 20, 2026
Semrush Pro+: $248.17/mo billed annually ($299/mo monthly)semrush.comAugust 20, 2026
Semrush Advanced: $455.67/mo billed annually ($549/mo monthly)semrush.comAugust 20, 2026
Moz Starter: $49/momoz.comAugust 20, 2026
Moz Standard: $99/mo monthly, $79/mo yearlymoz.comAugust 20, 2026
Moz Medium: $179/mo monthly, $143/mo yearlymoz.comAugust 20, 2026
Moz Large: $299/mo monthly, $239/mo yearlymoz.comAugust 20, 2026
Moz annual prices for Standard, Medium and Large are 20% below monthly pricesmoz.comAugust 20, 2026
Screaming Frog SEO Spider: $279/licence/year (1-4 licences, USD view)screamingfrog.co.ukAugust 20, 2026
SE Ranking Core: $103.20/mo annual ($129/mo monthly)seranking.comAugust 20, 2026
SE Ranking Growth: $223.20/mo annual ($279/mo monthly)seranking.comAugust 20, 2026
SE Ranking annual billing saves 20%seranking.comAugust 20, 2026
Serpstat Individual: $50/moserpstat.comAugust 20, 2026
Serpstat Agency: $410/moserpstat.comAugust 20, 2026
Serpstat annual billing saves up to 27%serpstat.comAugust 20, 2026
Surfer Discovery: $49/mo billed yearlysurferseo.comAugust 20, 2026
Surfer Standard: $99/mo billed yearlysurferseo.comAugust 20, 2026
Surfer Pro: $182/mo billed yearlysurferseo.comAugust 20, 2026
Mangools Basic: $452.40/yearmangools.comAugust 20, 2026
Mangools annual billing saves about 35%mangools.comAugust 20, 2026

SEO Tool Pricing Comparison Table

This table compares published entry, mid-market, and top public plan prices from official vendor pages, verified on August 20, 2026.

Prices were observed on August 20, 2026. Verify with each vendor before purchase.

ToolEntry PlanEntry PriceMid-Market PlanMid PriceTop Published PlanTop PriceAnnual DiscountSource DomainLast Verified
AhrefsLite$129/moStandard$249/moEnterprise$1,499/moUp to 17%ahrefs.comAugust 20, 2026
SemrushSEO$117.33/mo (annual)Pro+$248.17/mo (annual)Advanced$455.67/mo (annual)Up to 17%semrush.comAugust 20, 2026
Moz ProStarter$49/moStandard$79/mo (annual)Large$239/mo (annual)20% on confirmed annual rowsmoz.comAugust 20, 2026
SE RankingCore$103.20/mo (annual)Growth$223.20/mo (annual)EnterpriseCustom20%seranking.comAugust 20, 2026
SerpstatIndividual$50/moTeam x2$169/moAgency$410/moUp to 27%serpstat.comAugust 20, 2026
SurferDiscovery$49/mo (annual)Pro$182/mo (annual)Peace of Mind$299/mo (annual)Annual billing requiredsurferseo.comAugust 20, 2026
Screaming FrogPaid (1-4 licences)$279/licence/yrn/an/a20+ licences$235/licence/yrVolume tiersscreamingfrog.co.ukAugust 20, 2026
MangoolsBasic$452.40/yrPremium$632.40/yrAgency$1,172.40/yrAbout 35%mangools.comAugust 20, 2026

For a broader view of which tools suit different experience levels, see the best SEO tools guide and the SEO tools for beginners overview. If the only buying need is daily keyword monitoring, compare the daily rank tracker tools before paying for a full SEO suite.


Ahrefs Pricing

Ahrefs pricing is built around Lite, Standard, Advanced, and Enterprise plans, with extra user costs varying by tier.

Data from ahrefs.com, scraped with Firecrawl on August 20, 2026. Prices subject to change.

Ahrefs offers four plans: Lite, Standard, Advanced, and Enterprise. Annual billing saves up to 17%. Enterprise requires an annual commitment and is not available on a month-to-month basis.

Ahrefs Plan Limits

PlanPrice (monthly billing)ProjectsTracked KeywordsTracked PromptsCrawl CreditsCredits Per UserUsers IncludedSource DomainLast Verified
Lite$129/mo57505100,0001,0001ahrefs.comAugust 20, 2026
Standard$249/mo202,00010500,000Unlimited1ahrefs.comAugust 20, 2026
Advanced$449/mo505,000201,500,000Unlimited1ahrefs.comAugust 20, 2026
Enterprise$1,499/moContact AhrefsContact AhrefsContact AhrefsContact AhrefsUnlimited1ahrefs.comAugust 20, 2026

Standard includes 2 years of historical data. Advanced includes 5 years. Enterprise requires an annual commitment; contact Ahrefs for limit details.

Ahrefs Additional User Costs

PlanExtra User CostSource DomainLast Verified
Lite$40/mo per userahrefs.comAugust 20, 2026
Standard$60/mo per userahrefs.comAugust 20, 2026
Advanced$80/mo per userahrefs.comAugust 20, 2026
Enterprise$100/mo per userahrefs.comAugust 20, 2026

For a direct feature comparison with Semrush, see Semrush vs Ahrefs.


Semrush Pricing

Semrush now sells a combined SEO and AI-search line instead of the old Pro, Guru, and Business lineup.

Data from semrush.com, rechecked with Firecrawl on August 20, 2026. Prices subject to change.

The public page lists SEO, Starter, Pro+, and Advanced. Starter and above combine classic SEO limits with MCP access or larger AI-visibility quotas; Advanced adds API data integration.

Semrush Plan Prices

PlanMonthly BillingAnnual BillingSource DomainLast Verified
SEO$139/mo$117.33/mosemrush.comAugust 20, 2026
Starter$199/mo$165.17/mosemrush.comAugust 20, 2026
Pro+$299/mo$248.17/mosemrush.comAugust 20, 2026
Advanced$549/mo$455.67/mosemrush.comAugust 20, 2026

Semrush Plan Limits and Features

PlanWebsitesPosition Tracking Keywords (daily)Notable InclusionsSource DomainLast Verified
SEO5500Keyword and competitor research, Position Tracking, Site Audit, AI-search monitoringsemrush.comAugust 20, 2026
Starter5500SEO features, MCP access, 50 AI prompts tracked daily, one AI brand domainsemrush.comAugust 20, 2026
Pro+151,500Starter features, historical SEO data, content optimization, 100 AI prompts dailysemrush.comAugust 20, 2026
Advanced405,000Share of Voice, API data integration, 200 AI prompts dailysemrush.comAugust 20, 2026

Semrush Add-ons

Add-onStarting PriceSource DomainLast Verified
Additional Users$45/mosemrush.comAugust 20, 2026
Lead Generation$90/mosemrush.comAugust 20, 2026

For agency-specific use cases including multi-seat management and reporting, see SEO software for agencies.


Moz Pro Pricing

Moz Pro has one of the lowest published cloud SEO entry points in this source pack and a clear yearly billing discount.

Data from moz.com, scraped with Firecrawl on August 20, 2026. Prices subject to change.

Moz Pro offers four tiers. The captured annual prices for Standard, Medium and Large are 20% below their monthly prices. Starter annual availability was not confirmed.

Moz Pro Plan Prices

PlanMonthly BillingYearly BillingSource DomainLast Verified
Starter$49/moVerify at moz.commoz.comAugust 20, 2026
Standard$99/mo$79/momoz.comAugust 20, 2026
Medium$179/mo$143/momoz.comAugust 20, 2026
Large$299/mo$239/momoz.comAugust 20, 2026

Moz describes Starter as an entry-level solution for individuals managing a single website. Annual billing availability for Starter is not confirmed in the source data; verify directly at moz.com.

Moz Pro Plan Limits

PlanUsersTracked SitesTracked Keywords/moPages Crawled/moAI Visibility DashboardsTracked PromptsAI Content Briefs/moSource DomainLast Verified
Standard13300400,000NoneNone2moz.comAugust 20, 2026
Medium2101,5002,000,000210010moz.comAugust 20, 2026
Large3253,0005,000,000420050moz.comAugust 20, 2026

Standard includes AI Overviews by Keyword. Medium and Large include AI Visibility Dashboards and tracked prompts; Standard does not.


Budget and Specialist Tools

The lower-cost and specialist set is not directly comparable by monthly price because billing models, currencies, and tool types differ.

Screaming Frog SEO Spider

Data from screamingfrog.co.uk, scraped with Firecrawl on August 20, 2026. Prices subject to change.

Screaming Frog SEO Spider is a desktop crawler, not a cloud platform. It is licensed per user and renewed annually. The official page exposes USD, GBP, and EUR views; this table uses the USD view captured on August 20, 2026. A free version with a 500-URL crawl limit remains available.

Licence QuantityPrice Per Licence Per YearCrawl LimitSource DomainLast Verified
Free versionFree500 URLsscreamingfrog.co.ukAugust 20, 2026
1-4 licences$279/licence/yearUnlimited*screamingfrog.co.ukAugust 20, 2026
5-9 licences$265/licence/yearUnlimited*screamingfrog.co.ukAugust 20, 2026
10-19 licences$249/licence/yearUnlimited*screamingfrog.co.ukAugust 20, 2026
20+ licences$235/licence/yearUnlimited*screamingfrog.co.ukAugust 20, 2026

*The paid version crawl limit is unlimited, with the maximum dependent on allocated memory and storage. Licences last one year before renewal is required. Switch the official pricing page to your billing currency before purchase.

For alternative crawling and auditing tools with free tiers, see free SEO tools like Ahrefs.


Serpstat

Data from the exact official Plans & Pricing page at serpstat.com/page/api-pricing/, captured in Firecrawl evidence pack 20260820T131746Z-770c2744 on August 20, 2026. All 5/5 chunks were read and integrity-valid. Prices subject to change.

Serpstat offers four named plans. Annual billing saves up to 27%.

PlanMonthly PriceProjectsSearches/DayKeyword Position ChecksPages AuditedExport RowsSource DomainLast Verified
Individual$50/mo510010,00030,00050,000serpstat.comAugust 20, 2026
Team$100/moUnlimited500Verify at vendor150,000250,000serpstat.comAugust 20, 2026
Team x2$169/moUnlimited1,000100,000300,000500,000serpstat.comAugust 20, 2026
Agency$410/moUnlimited5,000500,0001,500,000/mo2,500,000/moserpstat.comAugust 20, 2026

Team and Team x2 plans include API, ChatGPT and Claude MCP integration, AI Overview Brand Opportunities Report, share access, AI tools, batch analysis, scheduled reports, and invoice billing.


SE Ranking

Data from seranking.com, scraped with Firecrawl on August 20, 2026. Prices subject to change.

SE Ranking offers Core, Growth, and Enterprise tiers. Annual billing saves 20%.

PlanMonthly PriceAnnual PriceProjectsManager SeatsKeywordsPrompts Tracked DailyGEO Research DomainsAudit Pages/moAPI CreditsSource DomainLast Verified
Core$129/mo$103.20/mo1012,0001005250,00025,000seranking.comAugust 20, 2026
Growth$279/mo$223.20/mo3035,000250152,000,000100,000seranking.comAugust 20, 2026
EnterpriseCustomCustomFlexibleFlexibleFlexibleFlexibleFlexibleFlexibleFlexibleseranking.comAugust 20, 2026

SE Ranking lists extra manager seats from $16; confirm the billing cadence at checkout. Extra keywords are listed from $22.40 on Core and from $32 on Growth.


Mangools

Data from mangools.com, scraped with Firecrawl on August 20, 2026. Annual totals used per data quality note; do not infer monthly prices from this table.

Mangools says annual billing saves about 35%. A decimal-point extraction issue affected the scraped monthly display, so this article keeps only the unambiguous annual totals and savings shown on the official page.

PlanAnnual TotalAnnual SavingKeyword Research Requests/24hRank Tracking KeywordsBacklinks/moSite Analysis Requests/24hSource DomainLast Verified
Basic$452.40/yr$279.60100200100,00020mangools.comAugust 20, 2026
Premium$632.40/yr$339.60500700500,00070mangools.comAugust 20, 2026
Agency$1,172.40/yr$519.601,2001,5001,200,000150mangools.comAugust 20, 2026

Mangools offers a 48-hour money-back guarantee. Verify the live billing currency and regional terms before purchase.


AI Search and GEO Pricing Notes

AI search and GEO features are now bundled into several SEO plans as tracked prompts, AI visibility dashboards, and AI overview monitoring.

AI search optimization (GEO) is now a distinct feature category inside several SEO platforms, appearing as tracked prompts, AI Visibility Dashboards, and AI Overview monitoring. If prompt tracking is part of your workflow, the table below summarizes what each platform includes at which plan level, based on source-locked data as of August 20, 2026.

For tools built specifically around AI search visibility, see AI SEO tools.

Surfer

Data from surferseo.com, scraped with Firecrawl on August 20, 2026. Prices subject to change.

Surfer is primarily an AI-assisted content optimization platform. All plan prices below are annual billing rates.

PlanAnnual Billing PriceDocumentsAI-visibility scopeSource DomainLast Verified
Discovery$49/mo120 (create or optimize)10 pages trackedsurferseo.comAugust 20, 2026
Standard$99/mo360 (create or optimize)AI Visibility trackingsurferseo.comAugust 20, 2026
Pro$182/moIncluded; public page does not state a number50 prompts refreshed dailysurferseo.comAugust 20, 2026
Peace of Mind$299/moUnlimitedPro features plus unlimited documentssurferseo.comAugust 20, 2026
AI Search Analytics$158/moSeparate productBrand visibility in AI answerssurferseo.comAugust 20, 2026

For a deeper look at what Surfer includes and where it fits in a content workflow, see the Surfer SEO review.

SE Ranking GEO Features

SE Ranking includes GEO research as a named plan metric. Core allows 5 domains in GEO research and tracks 100 prompts daily. Growth allows 15 domains and tracks 250 prompts daily. Enterprise terms are custom. (seranking.com, August 20, 2026.)

Moz AI Visibility Features

Moz Medium includes 2 AI Visibility Dashboards and 100 tracked prompts per month. Moz Large includes 4 AI Visibility Dashboards and 200 tracked prompts per month. Moz Standard includes AI Overviews by Keyword but no AI Visibility Dashboards and no tracked prompts, per the source data. (moz.com, August 20, 2026.)

Ahrefs Tracked Prompts

Ahrefs includes prompt tracking across all paid plans: 5 prompts on Lite, 10 on Standard, and 20 on Advanced. Enterprise prompt limits are not confirmed in the source data; contact Ahrefs directly. (ahrefs.com, August 20, 2026.)


Add-ons, Users and Hidden Cost Notes

The listed plan price is rarely the full budget for teams that need multiple users, extra keywords, lead generation, or higher usage limits.

Plan pricing is typically for a single user. Adding seats, increasing limits, or activating add-on modules changes the total cost significantly. Based on source-locked data:

ToolExtra User or Seat CostAdditional NotesSource DomainLast Verified
Ahrefs Lite$40/mo per userAll plans include 1 userahrefs.comAugust 20, 2026
Ahrefs Standard$60/mo per userAll plans include 1 userahrefs.comAugust 20, 2026
Ahrefs Advanced$80/mo per userAll plans include 1 userahrefs.comAugust 20, 2026
Ahrefs Enterprise$100/mo per userAnnual commitment requiredahrefs.comAugust 20, 2026
SemrushFrom $45/mo per userLead Generation add-on from $90/mosemrush.comAugust 20, 2026
SE RankingFrom $16 per extra manager seatExtra keywords from $22.40 (Core) or $32 (Growth)seranking.comAugust 20, 2026
Screaming FrogPer-licence model (no shared seats)Each user requires a separate annual licencescreamingfrog.co.ukAugust 20, 2026
MangoolsVerify at vendorAnnual plan model; seat limits not confirmed in source datamangools.comAugust 20, 2026

Points to verify before purchasing:

  • Annual commitments. Ahrefs Enterprise requires one. Most other tools offer annual billing as an option, not a requirement. Confirm before signing.
  • Keyword tracking vs crawl credits. These are separate limits on most platforms. A plan that allows 5,000 tracked keywords may have a substantially different crawl credit cap.
  • Currency. This audit used the USD views returned by the official pages. Confirm the checkout currency before purchase.
  • Taxes. All prices listed exclude taxes unless vendors specifically state otherwise. Verify VAT or sales tax treatment with each vendor for your jurisdiction.
  • Trial and refund policies. Mangools offers a 48-hour money back guarantee. Other vendors’ trial and refund terms were not captured in this dataset; verify directly.

For procurement-focused questions including white-label reporting and agency seat management, see white-label SEO software. For a framework on attributing software spend to revenue outcomes, see marketing ROI.


Methodology and Source Notes

Every pricing claim in this article comes from an official vendor pricing page rechecked on August 20, 2026.

All pricing data in this article was rechecked against official vendor pricing pages on August 20, 2026 using Firecrawl. Each evidence pack was read to completion before the article and public datasets were updated.

ToolSource URLCollection MethodCollection DateData Quality
Ahrefshttps://ahrefs.com/pricingFirecrawl scrapeAugust 20, 2026Strong
Semrushhttps://www.semrush.com/prices/Firecrawl scrapeAugust 20, 2026Strong
Moz Prohttps://moz.com/products/pro/pricingFirecrawl scrapeAugust 20, 2026Strong
Screaming Froghttps://www.screamingfrog.co.uk/seo-spider/pricing/Firecrawl scrapeAugust 20, 2026Strong
SE Rankinghttps://seranking.com/pricing.htmlFirecrawl scrapeAugust 20, 2026Strong
Surferhttps://surferseo.com/pricing/Firecrawl scrapeAugust 20, 2026Strong
Serpstathttps://serpstat.com/page/api-pricing/Firecrawl scrapeAugust 20, 2026Strong
Mangoolshttps://mangools.com/plans-and-pricingFirecrawl scrapeAugust 20, 2026Strong (annual totals only; monthly display had extraction issues)

Data quality notes:

  • Mangools monthly display prices were affected by a decimal-point extraction issue during scraping. This article uses annual totals and annual savings figures only, sourced from the official page. Do not infer monthly prices from these annual figures.
  • All numeric claims in this article trace directly to source-locked data. No differences between plans have been calculated unless the comparison was explicitly present on the vendor page.
  • Prices are listed as observed on August 20, 2026 and are subject to change. Promotions, regional pricing, private volume discounts, taxes, and currency conversion are not included.

What this article does not cover:

  • Ubersuggest
  • Rank Math, Yoast, or other WordPress SEO plugins
  • Google Search Console, Bing Webmaster Tools, or other free platform-native tools
  • Social listening tools or content marketing platforms that include incidental SEO features

For a broader selection guide, see best SEO tools and SEO automation tools.


FAQ

Use the FAQ for quick procurement checks before comparing plan details directly on each vendor page.

What is the cheapest paid SEO tool in this comparison?

As of August 20, 2026, Moz Starter is listed at $49/month and Surfer Discovery at $49/month billed yearly. They are tied for the lowest displayed monthly cloud entry point in this comparison, although the billing commitments differ. Serpstat Individual is $50/month. Screaming Frog starts at $279 per licence per year in the USD view, so compare its annual per-user model separately from monthly SaaS subscriptions.

Which SEO tools offer the biggest annual billing discount?

Based on source-locked data as of August 20, 2026: Mangools says annual billing saves about 35%. Serpstat says annual billing saves up to 27%. Moz’s captured Standard, Medium and Large annual prices are 20% below their monthly prices; Starter annual availability was not confirmed. SE Ranking says annual billing saves 20%. Ahrefs says annual billing saves up to 17%. Semrush displays monthly and annual rates side by side on its pricing page.

Does Ahrefs charge per user?

Yes. Each Ahrefs plan includes one user. Additional users are charged at $40/month on Lite, $60/month on Standard, $80/month on Advanced, and $100/month on Enterprise. (ahrefs.com, August 20, 2026.)

Does Semrush charge for additional users?

Semrush lists Additional Users starting at $45/month as an add-on. Lead Generation is listed as a separate add-on starting at $90/month. (semrush.com, August 20, 2026.)

Does Screaming Frog have a free version?

Yes. Screaming Frog SEO Spider has a free version limited to 500 URLs per crawl. The paid version is licensed annually per user with an unlimited crawl limit, where the maximum depends on allocated memory and storage. Licences last one year before renewal is required. (screamingfrog.co.uk, August 20, 2026.)

Which tools include AI prompt tracking?

Based on this dataset as of August 20, 2026: Ahrefs includes 5 tracked prompts on Lite, 10 on Standard, and 20 on Advanced. SE Ranking Core tracks 100 prompts daily; Growth tracks 250 daily. Moz Medium tracks 100 prompts and Large tracks 200. Semrush lists 50 daily prompts on Starter, 100 on Pro+, and 200 on Advanced. Surfer publishes 50 daily prompts for Pro; the public page does not state comparable prompt counts for every other Surfer plan.

Does Serpstat include API access on all plans?

API is listed as a feature for Team and Team x2 plans. API access on the Individual plan is not confirmed in the source data; verify directly with Serpstat at serpstat.com.

Is Mangools pricing in USD?

The official page returned USD annual totals on August 20, 2026: Basic $452.40/year, Premium $632.40/year, and Agency $1,172.40/year. Confirm the checkout currency for your region.

Where can I compare Ahrefs and Semrush in more detail?

See the Semrush vs Ahrefs comparison for a feature-by-feature breakdown beyond pricing.

What does Ahrefs Enterprise require that other plans do not?

Ahrefs Enterprise requires an annual commitment. Month-to-month billing is not available on Enterprise. (ahrefs.com, August 20, 2026.)

Last verified: August 20, 2026. Prices are subject to change. Always check the vendor’s official pricing page before making a purchase decision.

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