SEO Tool Pricing Database 2026: Ahrefs, Semrush and Moz

Editorial revision (November 5, 2026): Clarified source scope, definitions, comparisons and dataset references as applicable, using the retained source captures. This editorial review is not a new verification of source pages; original source-check dates remain visible below.

Direct Answer

November 5, 2026 update: Ahrefs and Semrush were rechecked separately. Ahrefs lists Starter at $29/month, so Lite is not its cheapest paid entry point. Semrush Advanced now displays Custom pricing; do not use the older $549 monthly figure as a current quote. The eight-vendor downloadable dataset below remains an explicitly dated August 20 snapshot.

Current Check: Ahrefs and Semrush

These are public USD displays checked on November 5, 2026, not final account quotes. Confirm taxes, currency, billing commitment, seats and usage before purchase. “Per month billed annually” is a monthly equivalent of an annual commitment, not month-to-month billing.

Sources: Ahrefs pricing and Semrush SEO and AI Search pricing. Ahrefs checks and Semrush daily tracked prompts are different units; the numbers are not a like-for-like capacity ranking. No performance or citation uplift was tested.

August Dataset Summary

In the August 20, 2026 capture, Moz Starter displayed $49 with monthly billing; Surfer Discovery displayed a $49 monthly equivalent with yearly billing. These are different cash commitments. Semrush SEO displayed $117.33/month billed annually, SE Ranking Core $103.20/month billed annually, and Ahrefs Lite $129/month on monthly billing. Screaming Frog’s paid desktop licence started at $279 per user per year in the USD view. These are dated public list prices, not current quotes or a like-for-like cheapest-product ranking; verify regional pricing, taxes, and negotiated terms before purchasing.

Partnership disclosure: Semrush has offered me a content-update bonus subject to its approval, and I may earn commissions through its affiliate links. The Semrush content and affiliate links in the AI Search and GEO Pricing Notes section are part of that partnership. This database uses official vendor pages, with source dates shown below; it is not a hands-on performance benchmark.

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Cite This Report

Canonical URL: https://konabayev.com/blog/seo-tool-pricing-2026/

This database is maintained as a citable reference for SEO agencies, procurement teams, and content writers. The eight-vendor dataset was rechecked on August 20, 2026 using Firecrawl. Semrush’s pricing and AI Visibility Toolkit description were separately rechecked on October 8, 2026 before the separate November check; the historical downloadable dataset retains its August date. Prices are listed in USD unless otherwise noted.

Machine-readable datasets:

• CSV dataset
• JSON dataset
• JSONL claims feed

Dataset identifier: SEO-PRICING-2026-v1 Dataset last verified: August 20, 2026 Page update: November 5, 2026 for the separate Ahrefs and Semrush current check. The other six vendors and the downloadable dataset retain their August source dates. Review scope: no recurring review schedule is promised; check the source date attached to each claim.

Suggested citation:

Konabayev, T. (2026). SEO Tool Pricing Database 2026: Ahrefs, Semrush and Moz. konabayev.com. https://konabayev.com/blog/seo-tool-pricing-2026/

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Top Citable Pricing Claims

The following claims describe the August 20 snapshot. Cite their observation date and do not present them as current purchasing quotes.

These historical claims trace to the official pages captured for the dataset. Use the separate November check for the two refreshed vendors, and obtain current terms before a purchasing decision.

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SEO Tool Pricing Comparison Table

This table compares published entry, mid-market, and top public plan prices from official vendor pages, verified on August 20, 2026.

Prices were observed on August 20, 2026. Verify with each vendor before purchase.

For a broader view of which tools suit different experience levels, see the best SEO tools guide and the SEO tools for beginners overview. If the only buying need is daily keyword monitoring, compare the daily rank tracker tools before paying for a full SEO suite.

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Ahrefs Pricing

This historical table covers the four Ahrefs tiers captured in August; it is not a complete current plan catalogue. See the November check for Starter and current AI-check units.

Data from ahrefs.com, scraped with Firecrawl on August 20, 2026. Prices subject to change.

The August dataset recorded Lite, Standard, Advanced and Enterprise, an “up to 17%” annual saving, and an annual commitment for Enterprise. These observations do not establish that only four plans are currently available.

Ahrefs Plan Limits

Standard includes 2 years of historical data. Advanced includes 5 years. Enterprise requires an annual commitment; contact Ahrefs for limit details.

Ahrefs Additional User Costs

For a direct feature comparison with Semrush, see Semrush vs Ahrefs.

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Semrush Pricing

The table below preserves Semrush’s August SEO and AI-search pricing snapshot. Advanced has since changed to Custom pricing in the November check.

Data from semrush.com, rechecked with Firecrawl on August 20, 2026. Prices subject to change.

The August dates below are retained to match the downloadable dataset. They are historical values, including Advanced’s old fixed price. Use the November current check and obtain a custom quote for Advanced. For larger deployments, see enterprise SEO tools.

The public page lists SEO, Starter, Pro+, and Advanced. Starter and above combine classic SEO limits with MCP access or larger AI-visibility quotas; Advanced adds API data integration.

Semrush Plan Prices

Compare Semrush plans and choose your subscription (affiliate link). Check the current checkout price and included limits before subscribing.

Semrush Plan Limits and Features

Semrush Add-ons

For agency-specific use cases including multi-seat management and reporting, see SEO software for agencies.

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Moz Pro Pricing

Moz Pro has one of the lowest published cloud SEO entry points in this source pack and a clear yearly billing discount.

Data from moz.com, scraped with Firecrawl on August 20, 2026. Prices subject to change.

Moz Pro offers four tiers. The captured annual prices for Standard, Medium and Large are 20% below their monthly prices. Starter annual availability was not confirmed.

Moz Pro Plan Prices

Moz describes Starter as an entry-level solution for individuals managing a single website. Annual billing availability for Starter is not confirmed in the source data; verify directly at moz.com.

Moz Pro Plan Limits

Standard includes AI Overviews by Keyword. Medium and Large include AI Visibility Dashboards and tracked prompts; Standard does not.

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Budget and Specialist Tools

The lower-cost and specialist set is not directly comparable by monthly price because billing models, currencies, and tool types differ.

Screaming Frog SEO Spider

Data from screamingfrog.co.uk, scraped with Firecrawl on August 20, 2026. Prices subject to change.

Screaming Frog SEO Spider is a desktop crawler, not a cloud platform. It is licensed per user and renewed annually. The official page exposes USD, GBP, and EUR views; this table uses the USD view captured on August 20, 2026. A free version with a 500-URL crawl limit remains available.

*The paid version crawl limit is unlimited, with the maximum dependent on allocated memory and storage. Licences last one year before renewal is required. Switch the official pricing page to your billing currency before purchase.

For alternative crawling and auditing tools with free tiers, see free SEO tools like Ahrefs.

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Serpstat

Data from Serpstat’s official Plans & Pricing page (serpstat.com/page/api-pricing/), captured August 20, 2026. Prices subject to change.

Serpstat offers four named plans. Annual billing saves up to 27%.

Team and Team x2 plans include API, ChatGPT and Claude MCP integration, AI Overview Brand Opportunities Report, share access, AI tools, batch analysis, scheduled reports, and invoice billing.

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SE Ranking

Data from seranking.com, scraped with Firecrawl on August 20, 2026. Prices subject to change.

SE Ranking offers Core, Growth, and Enterprise tiers. Annual billing saves 20%.

SE Ranking lists extra manager seats from $16; confirm the billing cadence at checkout. Extra keywords are listed from $22.40 on Core and from $32 on Growth.

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Mangools

Data from mangools.com, scraped with Firecrawl on August 20, 2026. Annual totals used per data quality note; do not infer monthly prices from this table.

Mangools gives a headline saving of about 35%; the captured per-plan totals and savings imply different percentages, so it is not a uniform discount for every plan. A decimal-point extraction issue affected the scraped monthly display, so this article keeps only the unambiguous annual totals and savings shown on the official page.

Mangools offers a 48-hour money-back guarantee. Verify the live billing currency and regional terms before purchase.

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AI Search and GEO Pricing Notes

AI search and GEO features are now bundled into several SEO plans as tracked prompts, AI visibility dashboards, and AI overview monitoring.

The November 5 check confirms Semrush Starter at $199/month on monthly billing with 50 daily tracked AI prompts, and Pro+ at $299/month with 100. Advanced requires a custom quote. Its current pricing page does not establish the old standalone $99 toolkit quote for this review, so that earlier amount is not used as a current offer.

Verify the exact AI platforms, region, refresh frequency, prompt unit, report access and user licensing for the workflow you intend to buy. A visibility score is a vendor-defined diagnostic, not a measurement of referred traffic, qualified inquiries or incremental revenue. The Surfer, SE Ranking and Moz notes below retain their August dates; the Ahrefs note distinguishes August and November observations.

Explore Semrush SEO and AI visibility plans (affiliate link)

For tools built specifically around AI search visibility, see AI SEO tools.

Surfer

Data from surferseo.com, scraped with Firecrawl on August 20, 2026. Prices subject to change.

Surfer is primarily an AI-assisted content optimization platform. All plan prices below are annual billing rates.

For a deeper look at what Surfer includes and where it fits in a content workflow, see the Surfer SEO review.

SE Ranking GEO Features

SE Ranking includes GEO research as a named plan metric. Core allows 5 domains in GEO research and tracks 100 prompts daily. Growth allows 15 domains and tracks 250 prompts daily. Enterprise terms are custom. (seranking.com, August 20, 2026.)

Moz AI Visibility Features

Moz Medium includes 2 AI Visibility Dashboards and 100 tracked prompts. Moz Large includes 4 AI Visibility Dashboards and 200 tracked prompts. Moz Standard includes AI Overviews by Keyword but no AI Visibility Dashboards and no tracked prompts, per the source data. (moz.com, August 20, 2026.)

Ahrefs Tracked Prompts

The August capture used “tracked prompts” with 5 on Lite, 10 on Standard and 20 on Advanced. The November 5 pricing page instead displays AI prompt checks: 150 on Lite, 300 on Standard and 600 on Advanced. Do not equate a check with a distinct prompt or infer unlimited usage; verify the selected product’s consumption rules. Source: Ahrefs pricing.

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Add-ons, Users and Hidden Cost Notes

The listed plan price is rarely the full budget for teams that need multiple users, extra keywords, lead generation, or higher usage limits.

Plan pricing is typically for a single user. Adding seats, increasing limits, or activating add-on modules changes the total cost significantly. Based on source-locked data:

Points to verify before purchasing:

• Annual commitments. Ahrefs Enterprise requires one. Most other tools offer annual billing as an option, not a requirement. Confirm before signing.
• Keyword tracking vs crawl credits. These are separate limits on most platforms. A plan that allows 5,000 tracked keywords may have a substantially different crawl credit cap.
• Currency. This audit used the USD views returned by the official pages. Confirm the checkout currency before purchase.
• Taxes. Tax treatment was not consistently captured; verify whether each displayed price includes taxes. Verify VAT or sales tax treatment with each vendor for your jurisdiction.
• Trial and refund policies. Mangools offers a 48-hour money back guarantee. Other vendors’ trial and refund terms were not captured in this dataset; verify directly.

For procurement-focused questions including white-label reporting and agency seat management, see white-label SEO software. For a framework on attributing software spend to revenue outcomes, see marketing ROI.

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Methodology and Source Notes

The eight-vendor dataset retains its August 20, 2026 source date. The current check near the top uses complete Ahrefs and Semrush pricing pages read on November 5, 2026.

The base pricing dataset was rechecked against official vendor pricing pages on August 20, 2026 using Firecrawl. For the October update, the complete Semrush pricing and AI Visibility Toolkit scrapes were read and verified separately. The November check adds current Ahrefs and Semrush observations separately; no fresh review of the other six vendors is implied. The downloadable dataset remains the August snapshot.

Data quality notes:

• Mangools monthly display prices were affected by a decimal-point extraction issue during scraping. This article uses annual totals and annual savings figures only, sourced from the official page. Do not infer monthly prices from these annual figures.
• August pricing claims trace to the source-locked dataset and downloads. The separate November Ahrefs and Semrush check is not part of SEO-PRICING-2026-v1. An older standalone toolkit price is not treated as a verified current offer.
• Base dataset prices were observed August 20, 2026. Two vendors were checked separately on November 5. Prices remain subject to change; the public displays do not establish a final regional or negotiated quote.

What this article does not cover:

• Ubersuggest
• Rank Math, Yoast, or other WordPress SEO plugins
• Google Search Console, Bing Webmaster Tools, or other free platform-native tools
• Social listening tools or content marketing platforms that include incidental SEO features

For a broader selection guide, see best SEO tools and SEO automation tools.

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FAQ

Use the FAQ for quick procurement checks before comparing plan details directly on each vendor page.

What is the cheapest paid SEO tool in this comparison?

There is no verified current cheapest-product ranking across all eight vendors. In the November check, Ahrefs Starter displays $29/month. The August comparison omitted Starter and recorded Moz Starter at $49/month and Surfer Discovery at $49/month billed yearly. Compare capability and full commitment, not just the smallest displayed number.

Mangools is recorded as an annual total and excluded from that monthly-rate claim. Compare the full annual commitment before choosing the lowest-cost subscription.

Which SEO tools offer the biggest annual billing discount?

Based on source-locked data as of August 20, 2026: Mangools says annual billing saves about 35%. Serpstat says annual billing saves up to 27%. Moz’s captured Standard, Medium and Large annual prices are 20% below their monthly prices; Starter annual availability was not confirmed. SE Ranking says annual billing saves 20%. Ahrefs says annual billing saves up to 17%. Semrush displays monthly and annual rates side by side on its pricing page.

Does Ahrefs charge per user?

The November 5 page lists one included user and extra-user prices of $40/month on Lite, $60 on Standard and $80 on Advanced, with plan-specific additional-user limits. Enterprise’s old $100 extra-user figure remains only in the August archive; obtain its current quote. Source: Ahrefs pricing.

Does Semrush charge for additional users?

Semrush lists Additional Users starting at $45/month as an add-on. Lead Generation is listed as a separate add-on starting at $90/month. (semrush.com, August 20, 2026.)

Does Screaming Frog have a free version?

Yes. Screaming Frog SEO Spider has a free version limited to 500 URLs per crawl. The paid version is licensed annually per user with an unlimited crawl limit, where the maximum depends on allocated memory and storage. Licences last one year before renewal is required. (screamingfrog.co.uk, August 20, 2026.)

Which tools include AI prompt tracking?

The November check records Ahrefs AI prompt checks and Semrush daily tracked prompts as different units. See the current-check table for those amounts. The SE Ranking, Moz and Surfer notes retain their August observation dates; verify current inclusion, refresh and platform coverage before purchasing.

Does Serpstat include API access on all plans?

API is listed as a feature for Team and Team x2 plans. API access on the Individual plan is not confirmed in the source data; verify directly with Serpstat at serpstat.com.

Is Mangools pricing in USD?

The official page returned USD annual totals on August 20, 2026: Basic $452.40/year, Premium $632.40/year, and Agency $1,172.40/year. Confirm the checkout currency for your region.

Where can I compare Ahrefs and Semrush in more detail?

See the Semrush vs Ahrefs comparison for a feature-by-feature breakdown beyond pricing.

What does Ahrefs Enterprise require that other plans do not?

Ahrefs Enterprise requires an annual commitment. Month-to-month billing is not available on Enterprise. (ahrefs.com, August 20, 2026.)

Source Dates

Base pricing dataset: August 20, 2026. Separate Ahrefs and Semrush current check: November 5, 2026. Confirm the intended edition, regional checkout and full contract before purchasing.