The Dev-Marketer Log.
A collection of thoughts on bridging the gap between performance marketing and software engineering in the age of AI.
Brevo vs Mailchimp (2026): Honest Comparison
Side-by-side comparison of Brevo and Mailchimp: pricing, features, automation, deliverability, and who each platform is best for. Based on hands-on testing.
Competitive Analysis: Frameworks and Templates
Competitive analysis guide with SWOT, Porter's Five Forces, and practical frameworks. Research competitors, find gaps, and build strategy.
ConvertKit vs Mailchimp (2026) Compared
Detailed comparison of ConvertKit (now Kit) and Mailchimp: pricing, automation, creator features, and who wins for bloggers, creators, and small businesses.
Copywriting: Formulas and Techniques (2026)
Proven copywriting formulas (AIDA, PAS, BAB), headline techniques, CTA examples, and landing page copy. Write persuasive copy that converts.
Customer Journey Mapping: Improve Conversions
Customer journey mapping guide: stages, touchpoints, templates, tools, and real examples. Build maps that drive decisions.
Customer Lifetime Value (CLV): Formula Guide
How to calculate customer lifetime value: simple and advanced formulas, CLV by industry, and 10 strategies to increase it. Includes CLV:CAC ratio benchmarks.
Customer Retention: Strategies and Metrics
Customer retention guide: proven strategies, key metrics (churn rate, CLV, NPS), tools, and why retention beats acquisition.
Data-Driven Marketing: Evidence Over Gut Feel
Data-driven marketing guide: what data to collect, tools to use, how to build dashboards, and turn insights into higher ROI.
Drip Campaigns: Email Sequences That Convert
Drip campaign guide: types, timing, copy frameworks, and automation setup. Build sequences for onboarding, nurture, and sales.
Go-to-Market Strategy: Framework and Playbook
Build a go-to-market strategy: audience, positioning, channels, pricing, and launch execution. Includes GTM templates and examples.
Growth Marketing: Strategy, Channels, Metrics
Growth marketing guide: strategy, channels, experiments, metrics, and team structure. How it differs from traditional marketing.
Klaviyo Pricing 2026: Plans, Costs, and Value
Klaviyo pricing breakdown: free tier, email plans, SMS costs, and how it compares to Mailchimp and ActiveCampaign by list size.
Market Segmentation: Types, Methods, Examples
Market segmentation guide: demographic, psychographic, behavioral, and geographic methods with real examples for marketing and sales.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
