The Regional Marketing Log.
Practical lessons from regional campaigns and the systems built behind them.
Mailchimp vs Brevo in 2026: Pricing, Automation, Verdict
Mailchimp vs Brevo compared by contact and send-based pricing, automation, templates, CRM, SMS and best fit. See the practical verdict by use case.
Competitive Analysis: Evidence, Framework, and Template
A practical competitive analysis method for defining the decision, collecting source-locked evidence, comparing alternatives, and keeping findings current.
ConvertKit vs Mailchimp (2026) Compared
Detailed comparison of ConvertKit (now Kit) and Mailchimp: pricing, automation, creator features, and who wins for bloggers, creators, and small businesses.
Customer Journey Mapping: Improve Conversions
Customer journey mapping guide: stages, touchpoints, evidence templates, tool checks, and illustrative examples. Build maps that drive decisions.
Customer Lifetime Value (CLV): Formula Guide
How to calculate customer lifetime value: simple and advanced formulas, CLV by industry, and 10 strategies to increase it. Includes CLV:CAC ratio benchmarks.
Customer Retention: Strategies and Metrics
Customer retention guide: proven strategies, key metrics (churn rate, CLV, NPS), tools, and why retention beats acquisition.
Drip Campaigns: Build, Measure and Improve Email Sequences
Design drip campaigns with clear entry and exit rules, practical sequence examples, reliable conversion denominators and an automation test checklist.
Go-to-Market Strategy: Framework and Playbook
Build a go-to-market strategy: audience, positioning, channels, pricing, and launch execution. Includes GTM templates and examples.
Growth Marketing: Strategy, Channels, Metrics
Growth marketing guide: strategy, channels, experiments, metrics, and team structure. How it differs from traditional marketing.
Klaviyo Pricing 2026: Verified Limits and Budget Guide
Check Klaviyo free limits, the observed paid offer, email capacity math, and the quote questions needed to build a budget without guessing plan prices.
Market Segmentation: Types, Methods, Examples
Market segmentation guide: demographic, psychographic, behavioral, and geographic methods with research templates and clearly labeled examples.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
Marketing Mix Modeling (MMM) for B2B Companies
Evaluate B2B Marketing Mix Modeling with clear data requirements, cost questions, validation checks and limits on causal and revenue claims.
