The Dev-Marketer Log.
A collection of thoughts on bridging the gap between performance marketing and software engineering in the age of AI.
What Is HubSpot? An Honest Overview of the Platform (2026)
HubSpot explained without the marketing spin: what it actually does, the 5 Hubs, real pricing, who it fits, and where it falls short.
Performance Marketing: Channels and Metrics
Performance marketing explained: how it works, channels, key metrics, and how it differs from brand marketing. Guide for 2026.
Marketing Funnel: Build One That Converts
Marketing funnel explained practically: TOFU/MOFU/BOFU, B2B specifics, content mapping, leaky funnel diagnosis, attribution, and a step-by-step build guide.
Inbound Marketing (2026): Flywheel, Channels, 6-Month Launch Plan
Inbound marketing from zero: flywheel model, SEO + content + email stack, B2B buying stages, CAC benchmarks, and a 6-month plan with monthly milestones.
Content Marketing Strategy: 90-Day Plan From Zero to Pipeline
Content marketing strategy with a 90-day launch plan: ICP mapping, pillar clusters, distribution channels, and real conversion metrics from zero to pipeline.
Email Marketing Strategy in 2026: Revenue-First Framework
Revenue-focused email marketing framework: list health, segmentation, automation flows, deliverability, and a 30-day launch plan.
Demand Generation: Strategy and Metrics 2026
Demand generation explained: how it differs from lead gen, which channels work, what metrics matter, and how to drive pipeline.
